Documentation > Organic Search > Reputation Management

Reputation Management Snapshot

If online reputation management is important to you, then consider a subscription to a custom Reputation Management plan. These plans include access to this report suite that helps you analyze positive and negative brand related search results, and then monitor the progress of reputation management activities to improve brand sentiment.

Note: The Reputation Management report is an add-on product. Please email service@rankranger.com to request the add-on and for more information.
Note: The Reputation Management reports are supported for Google Desktop and Google Mobile search engines only.

Table of Contents

Reports & Tools > Organic Search > Rank Tracking > Reputation Management

Setting Brand Impact
The Reputation Snapshot allows for labeling each URL that displays in the top 20 search results for the tracked domain and keyword, as having a positive (green), neutral (gray), or negative (red) impact on a company's online reputation. The tracked domain is set to positive by default, while other domains default to neutral until you change it.

For each search result, the report includes:

Page Title (linked to open in a new tab)
URL
Description (if one displays in the SERPs)
Visibility Score based on the top 10 rank positions
Rank Trend for up to the past 30 days (this depends upon whether or not the URL has ranked, or the campaign creation date)
Brand Impact setting option: positive, neutral, or negative

Determining Brand Impact
In case you don't recognize a URL, we've included their link in the Title so you can open and view the page to determine its impact on your brand and set it accordingly in this report.

Report Options

	Date Select a report date
	Display Settings Custom Report Title (optional): enter a title to display at the top of the report. When viewing the Snapshots report, you may enable or disable the display of Keyword and Search Engine
	Filters The default settings for this report are Minimum Rank: 1 and Maximum Rank: 10, but you may change them to any logical minimum and maximum rank between 1 and 20.
	Keywords Click the arrow and select one Keyword
	Search Engines Select one Search Engine Click the Apply Changes button