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Google Search Console Search Analytics Keywords



The Search Analytics Keywords report provides a combination graph and table detailing the Keywords that returned URLs from your site in Google search results.  Keywords and the number of Impressions, Clicks, Click-thru-Rate, and Average Position of each individual keyword in either Google Web, News, Images, or Videos Search queries are presented in a multi-axis graph and a sortable table.

Data provided in this report can be filtered by the Search Type(tabs in Google Search): Web, News, Image, and Videos search results, which are displayed according to the selection of the Search Type Filter for all Locations and all Traffic queries. Up to 5000 queries per campaign may be viewed in this Search Console report and you can set the number of queries viewed per page in Report Options. In order for the report to be further filterable, the Results Per Page in Display Options should Show All results (see details in the Table Filter Options section below). Data can be exported to CSV and PDF.  Please note that there can be a 3 to 5-day delay between the time Google compiles and releases this data via their API.

At the present time, Google's data storage policy is restricted to the past 3 months.  In Rank Ranger's Campaign Settings > Search Console, you have the option to allow RangerBot to archive monthly snapshots of your Search Console data for historical comparison in this report.

Important! To view this report Google Search Console (Webmaster Tools) must be configured correctly, please refer to Rank Ranger's Search Console documentation.


Search Console (Webmaster Tools) Search Queries Keywords
 
 

Screenshots

 
Search Analytics Keywords Report
 
Search Analytics Keywords



Search Analytics Keywords Graph

While viewing the graph, you can hover over any point to view the number of Impressions, Clicks, CTR, and Average Position for a specific date.

Search Keywords Graph



Sort Columns

You can click the arrows at the top of the Impressions, Clicks, CTR, and Position columns to change the sort to ascending or descending order.  You can also click the Add Keyword button to add the keyword to the campaign and begin rank tracking.

sort search analytics data


Table Filter Option

The data in the table can be filterable when all results are displayed. In the Report Options, go to Display settings and choose Show All for the Results Per Page. The filter option will appear on the right side above the table. Click on the filter icon and set the filters under the columns. See the image below:

sort search analytics data


Organic CTR Widget

This report has an option to show or hide the organic click-through rate graph which provides a visual of the total keywords and CTR in the top 10 search engine results positions for the report date range. 

Organic CTR widget


10+ Results

For Position and CTR of keywords not ranked in the top 10, click the 10+ Results link 

CTR and keywords in position 11 or higher
       


Report Options

 
Select a custom Date Range

Date:

  • Select a date range
  • Compare to Past: option to compare to Previous Period (same number of previous days), Calendar Month(s) (a full previous calendar month(s)), Same Time Last Year, Custom Date.


General Setting Options

Display Settings:

  • Create a Custom Report Title to be displayed across the top of the report (optional). 
General:
  • Algorithm Updates: Show or Hide Algorithm Changes in the graph
Keyword
  • Avg. Monthly Volume: To display the keyword Search Volume column in the table. Available only if the tracked country is set to Global or to the United States. To change the current setting, go to Campaign Settings > Keywords. Scroll down to Country Settings, select either Global or United states, and click Set. By default, the campaign is set to Global unless changed manually. Learn more...
Notes:
  • Show or Hide Notes (Single Date)
  • Show or Hide Notes (Date Range): these are notes with a date range (formerly 'events')
  • Add a new Note to the chart
Report Sections:
Enable or hide the display of
  • Chart
  • Table
Table Fields:
Show/Hide the following columns
  • Impressions
  • Clicks
  • CTR
  • Position
Results Per Page:
  • Select the number of table results you want to view per page
    Note: If Show All is selected a filter could be used for the Table
Search Console Filters

Search Console Filters (optional):



These filters can only be applied to the current month because previous months are stored as snapshots only.
(Note: Multiple filters logic is using AND operator, which means the data shows only when all added filters are true)
  • Select Search Type(tabs in Google Search): Web, News, Images, or Videos Search Results

  • Select a Custom Filter: Country, Device, Page, Query, or Search Appearance 

  • Select a qualifier:
    • Contains: The row value must either contain or equal your expression (non-case-sensitive).
    • Equals: Your expression must exactly equal the row value (case-sensitive for page and query dimensions).
    • Not Contains: The row value must not contain your expression either as a substring or a (non-case-sensitive) complete match.
    • Not Equals: Your expression must not exactly equal the row value (case-sensitive for page and query dimensions).
    • Including Regex: The REGEX option to include the specified Pages or Query
    • Excluding Regex: The REGEX option to exclude the specified Pages or Query
  • Enter a Value or Select from the list: 
    • Country: Filter against the specified country, as specified by the 3-letter country code  (refer to ISO 3166-1 alpha-3 list)  
    • Device: Filter results for a specific device type - Desktop, Mobile, or Tablet
    • Page: Filter against the specified URL
    • Query: Filter against the specified query string (i.e., keyword)
    • Appearance: FAQ rich results, Web Light results, How-to rich results, Google Play Instant, AMP non-rich results, Rich results, Product results, Review snippet, Events Listing, Events Details, AMP article, Android App and Video

  • Click the Add Filter button
    To remove a filter, click the X next to it.

  • Clicks: choose greater than > or less than < and enter a value

  •  Landing Page: filter for a specific site page using only the page in the site structure without the domain (e.g., /pricing or /blog/serp-news-february-2018)
  • Filter Keywords
    • All to generate the report with all keywords (this is the default)
    • Tracking in Campaign to generate the report only for the campaign's keywords
    • Not Tracking to generate a report of keywords that are not currently being rank tracked
Organic CTR widget

Organic CTR Graph:

  • Show or Hide the Organic Click Through Rate graph
  • Click the Apply Changes button to display the report.
Comparison to previous period

View Snapshots:

  • If in the campaign's Search Console settings you have selected the option that enables RangerBot to archive monthly snapshots of your Search Console data, then in the top right corner of this report you will see the View Snapshots option that allows you to select and view data from previous months. That Historical Data Storage option causes the following Search Console data to be stored based on calendar months without filters:
    • Daily totals for Clicks, Impressions, CTR, and Position
    • Unfiltered Keyword totals for up to 5000 queries
    • Unfiltered Landing Page totals for up to 5000 pages



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